Rainbow Brite Dolls

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Rainbow Brite Dolls by Mattel

Rainbow Brite Dolls
Rainbow Brite by Mattel
Classic: 1984-1987
Company Mattel
Website www.mattel.com

In 1983 Mattel got the license to create the Rainbow Brite dolls from Hallmark. Each doll had a plush body, cloths, and a hand sprite. Their heads were a soft plastic with yarn hair.

Rainbow Brite 1984

Page from Montgomery Ward Catalog, Christmas 1984
Page from Montgomery Ward Catalog, Christmas 1984
Page from Montgomery Ward Catalog, Christmas 1984
Page from Mattel's Wish List, Christmas 1985
Page from Mattel's Wish List, Christmas 1985

The first Rainbow Brite Dolls were as follows:

10" Dolls

Rainbow Brite + Twink
Red Butler + Romeo
Canary Yellow + Spark
Patty O'Green + Lucky
Indigo + Hammy

18" Dolls

Rainbow Brite

Sprites

Twink
Champ
Spark
Lucky
Romeo

Villains

Murky
Lurky

Other Plush

12" Starlite

Rainbow Brite 1985

After the success of the Rainbow Brite toys from 1984, Mattel expanded their toy line to include the following:

10" Dolls

Lala Orange + O.J.
Buddy Blue + Champ
Shy Violet + I.Q.

18" dolls

Shy Violet
Patty O'Green

Other Doll

Baby Brite

Girl Sprites

Flutter
Merrily
Posie
Dee Lite

Hatful Sprites

Twink
Champ
Romeo
Lucky
Hammy
Spark

Other Plush

Puppy Brite

Rainbow Brite 1986

Towards the end of the product run, Hallmark and Mattel attempted to inject new life into the franchise with the introduction of new character toys from the feature film and television program. At this time they were also promoting the products in other countries and tested sales in these markets with these new toys. These dolls were released so far into the end of the run, that many were never released at all or are extremely rare.

Those released were as follows

Dress-up Dolls: Dress up dolls were dolls who came with removable clothing, and you could purchase other outfits for them to play in.

Rainbow Brite
Tickled Pink
Moonglow (German Only)
Stormy (Not Released/Proto Type Only)

Hard Body Horses: Hard body horses with yarn hair for the 10" Dress up dolls

Starlite
Sunriser

Baby Sprites: Released in Germany Only

Itsy
Bitsy
Eensy
Weensy
Rainbow Brite Dolls
Rainbow Brite by Up up & Away
1997
Company Up up & Away
Rainbow Brite Logo 1997

Rainbow Brite Dolls by Up up & Away

In 1997 a production company out of New York known as Up up & Away attempted to relaunch Rainbow Brite to the public giving her an updated look and all new "Friends". This new line of toys was to be more ethnic and politically correct.

Rainbow Brite's look was changed to a jumper, and her hair was changed from yarn to real/plastic type hair. Her star was removed, and there was no back story.

The Color Kids became "The Color Crew" The dolls came with "Color Glo" paints you could paint their cloths and hair, which then washed out. Refill paints were then purchased separately.

Rainbow Brite 1997

They were as follows:

Rainbow Brite and the Color Crew 1997
Rainbow Brite Paints 1997
Sparkle Brite Doll

10" dolls

Rainbow Brite
Indigo
Ebony
Amber
Cerise

15" Dolls

Rainbow Brite
Sparkle Brite

Other

Paints by Color Glo
Color Glo Bear (included with 15: Rainbow Brite dolls)
Rainbow Brite Dolls
ToyPlay 2004 Doll
2003
Company ToyPlay

Rainbow Brite Dolls by ToyPlay

Canary Yellow Doll by ToyPlay
Patty O'Green Doll by ToyPlay
Red Butler Doll by ToyPlay

In 2003 Rainbow Brite was re-released by HotTopic as a 20th Anniversary doll. The doll was replicated nearly exactly like the 1983 Mattel dolls. Only difference was her hair ribbon was pink, and her bangs were rooted in her forehead to replicate the animated character's look.

Soon after a production company called "ToyPlay" bought the license and re-released a new line of dolls much in the style of the Mattel line. They offered 18" dolls, 10" dolls, and even smaller figures with hard plastic bodies.

The release of the figures was also the same as it was by Mattel, in that they released Rainbow Brite, Red Butler, Canary Yellow, and Patty O'Green.

Rainbow Brite Dolls 2003

The Rainbow Brite Dolls release this year are as follows:

18" Dolls Each doll came in an open face box and had a DVD of the episode "StarSprinkled"

Rainbow Brite
Canary Yellow
Red Butler
Patty O'Green

10" Dolls

Rainbow Brite
Canary Yellow
Red Butler
Patty O'Green

6" Dolls Each doll came in a closed box with a "light up" plastic Sprite.

Rainbow Brite
Canary Yellow
Red Butler
Patty O'Green
Rainbow Brite Dolls
Rainbow Brite and Starlite by Playmates Toys
2009
Company Playmates Toys
Website www.playmatestoys.com

Rainbow Brite Dolls by Playmates Toys

Rainbow Brite, Tickled Pink, Moonglow from Playmates Toys
Sunriser, Starlite, and Shimmer from Playmates Toys
15" Rainbow Brite doll from Playmates Toys

In 2008 United Media purchased the rights to Rainbow Brite and partnered with Playmates Toys to release a new line of Rainbow Brite Dolls for her 25th Anniversary. These dolls would update Rainbow Brite's look and continue her story for a new generation. The dolls were originally to be released in the fall of 2009, then scheduled for release Spring of 2010. This was then changed suddenly Christmas Eve 2009 when the dolls were spotted at Target stores.

Rainbow Brite Dolls 2010

10 inch Dolls

Rainbow Brite
Tickled Pink
Moonglow

10 inch horses

Starlite
Sunriser
Shimmer

15 inch Dolls

Rainbow Brite

Plush Sprites (Mexico Only Release)

Twinkle
Nite
Twilite
Personal tools
Rainbow Brite (2010's)
Rainbow Brite (Feeln)
Product Details